Welcome to my blog where I (infrequently) post pictures, links and videos that make me laugh/think or whatever emotion that comes to mind.
B-School Senior at UBC. Digs a good laugh, a good read and all things pretty. An economics nerd and a fashion junkie. Obsessed with travel, architecture and design. There's nothing wrong with a little indulgence.
Lives in Vancouver, Canada.
My name is Cecilia, enjoy your visit.
For what it’s worth: it’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find you’re not, I hope you have the strength to start over again.
By F. Scott Fitzgerald (via abeautifullifetime)
Seriously, Chipotle’s stealthy new promotional video is the most beautiful, haunting infomercial you’ll ever see
Ok so I never really understood the hype about Chipotle until earlier this year when I was travelling New York City and got convinced to try it myself. From the outside, it looked like a typical Mexican fast food joint but I immediately noticed the composition of the very long queue formed at this 6th Ave location. Professionals, white-collared professional everywhere. Maybe it was just due to the location of the specific restaurant but what do I know about New York? The boy who I was with happened to be a huge fan of the chain and explained to me everything that I was missing out on — high quality, fresh ingredients, filling and for a cheap price. So I took note of this neat business model and went about my day. Then when I returned to Vancouver, I noticed that one had opened next to the Chapters store downtown and people wouldn’t shut up about it — in a good way.
Now, my admiration of the company has only escalated. I saw this advertisement (or animated short) on Gawker and was completely blown away by the amazing execution of this marketing campaign. Oscar-worthy animation and musical talent by Fiona Apple indeed. A prime example of great storytelling as well. What the animated feature tried to accomplish was educating viewers on cultivating a better world and it certainly gained a positive reaction from the internet.
If you haven’t seen it yet, I guarantee you’ll be impressed. In the end, there is only a brief display of the Chipotle logo — dat placement. It seems like there is also an iOS game on sustainable farming. Not sure if I will be downloading it but I applaud the people behind the campaign for their originality.