Welcome to my blog where I (infrequently) post pictures, links and videos that make me laugh/think or whatever emotion that comes to mind.
B-School Senior at UBC. Digs a good laugh, a good read and all things pretty. An economics nerd and a fashion junkie. Obsessed with travel, architecture and design. There's nothing wrong with a little indulgence.
Lives in Vancouver, Canada.
My name is Cecilia, enjoy your visit.
Seriously, Chipotle’s stealthy new promotional video is the most beautiful, haunting infomercial you’ll ever see
Ok so I never really understood the hype about Chipotle until earlier this year when I was travelling New York City and got convinced to try it myself. From the outside, it looked like a typical Mexican fast food joint but I immediately noticed the composition of the very long queue formed at this 6th Ave location. Professionals, white-collared professional everywhere. Maybe it was just due to the location of the specific restaurant but what do I know about New York? The boy who I was with happened to be a huge fan of the chain and explained to me everything that I was missing out on — high quality, fresh ingredients, filling and for a cheap price. So I took note of this neat business model and went about my day. Then when I returned to Vancouver, I noticed that one had opened next to the Chapters store downtown and people wouldn’t shut up about it — in a good way.
Now, my admiration of the company has only escalated. I saw this advertisement (or animated short) on Gawker and was completely blown away by the amazing execution of this marketing campaign. Oscar-worthy animation and musical talent by Fiona Apple indeed. A prime example of great storytelling as well. What the animated feature tried to accomplish was educating viewers on cultivating a better world and it certainly gained a positive reaction from the internet.
If you haven’t seen it yet, I guarantee you’ll be impressed. In the end, there is only a brief display of the Chipotle logo — dat placement. It seems like there is also an iOS game on sustainable farming. Not sure if I will be downloading it but I applaud the people behind the campaign for their originality.